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Label · Mumbai, India
WhySoBlue is a women-led business started by mother-daughter duo Jaya and Shweta.
201 pieces · from ₹3,200Shop the label ↓
Every piece begins the moment you choose it.
- 01
A women-led label started by mother-daughter duo Jaya and Shweta, making elevated dresses and separates for the conscious modern woman.
- 02
Soft, breathable fabrics sourced from across the country, with ethical employment and zero-waste production.
- 03
Nothing is cut before it’s called for, because clothing that waits in a warehouse is clothing wasted.
Made to order. Made for you.
7–10days, made for you
Made to order
Every piece is cut once you order it, so nothing waits in a warehouse. A slightly longer wait, for a garment made for you.
The pieces201
by Why So Blue201 pieces
View →Why So BlueTara Wrap Skirt Set₹8,250
Why So BlueClare Wrap Dress₹6,300
Why So BlueMei Chanderi Panelled Dress₹8,500
Why So BlueEsme Top₹4,200
Why So BlueMia Evening Dress₹5,950
Why So BlueAvis Short Dress₹5,500
Why So BlueAva Short Dress₹5,500
Why So BlueAmara Applique Co-ord Set₹11,000
Why So BlueMyra Chanderi Jacket₹3,950
Why So BlueMia Day Dress₹6,500
Why So BlueSkye Halter Dress₹6,300
Why So BlueZoey Applique Top₹6,500
Why So BlueMia Ruched Top Pant Set - Black₹11,000
View →Why So BlueRumi Tunic Pants Set₹7,500
Why So BlueMia & Tan Evening Dress₹6,950
Why So BlueMia Ruched Top Pant Set - Red₹11,000
Why So BlueButter Shirt₹4,500
Why So BlueRumi Off-Shoulder Dress₹7,850
View →Why So BlueVani Applique Top Skirt Set₹11,000
Why So BlueAmara Linen Barrel Pants₹3,850
Why So BlueNyx Wrap Dress₹6,300
Why So BlueBerry Co-ord Set₹6,700
Why So BlueJane Co-ord Set₹6,950
Why So BlueLuna Co-ord Set - Black₹6,700
Why So BlueSophie Short Dress₹5,650
Why So BlueTara Jumpsuit₹8,750
Why So BlueMyra Chanderi Corset Dress₹7,500
Why So BlueAmara Ruched Top₹3,500
Why So BlueMia Collared Top₹3,500
Why So BlueMia Applique Wrap Top₹5,950
Why So BlueRio Handloom Cotton Long Dress₹5,750
Why So BlueCoco Jumpsuit₹7,800
Why So BlueLuna Blazer Pants Set₹11,000
Why So BlueSola Drama₹4,950
Why So BlueRena Top₹4,600
Why So BlueJane Shirt Dress₹5,450
Why So BlueDottie & Checks Shirt₹4,200
Why So BlueClare Vest₹4,950
Why So BlueButter Co-ord Set₹6,900
Why So BlueCherry Handloom Cotton Long Dress₹5,800
Why So BlueZoey Strappy Dress₹9,750
Why So BlueBerry Shirt₹3,700
Why So BlueSkye Jumpsuit₹7,800
Why So BlueNyx Turtleneck Tie Top₹5,450
Why So BlueLaila Cocktail Top₹4,500
Why So BlueLuna Shirt₹3,700
Why So BlueNyx Panelled Top₹4,500
Why So BlueNyx Shirt₹4,800
View →Why So BlueAnya Farsi Kurta Set₹6,500
Why So BlueMia Long Dress₹5,750
Why So BlueMia Panelled Top₹4,500
Why So BlueAva One-Shoulder Top₹4,400
Why So BlueButter Strappy Dress₹5,450
Why So BlueMyra Chanderi Saree₹4,500
Why So BlueNyx Top₹3,200
Why So BlueClare Brunch Dress₹4,950
Why So BlueDottie & Checks Co-ord Set₹6,900
Why So BlueCherry Handloom Cotton Co-ord Set₹7,500
Why So BlueDottie Short Dress₹5,200
Why So BlueMia Flare Dress₹6,500
Why So BlueLuna Shirt - Black₹3,700
Why So BlueRumi Kaftan Top₹3,800
Why So BlueRio Handloom Cotton Shirt₹4,500
Why So BlueAmara Applique Cotton Net Shirt- Blue₹6,500
Why So BlueIsla Shirt - Rose Applique₹7,450
Why So BlueAvis Wrap Dress₹5,950
Why So BlueTara Wrap Skirt₹4,500
Why So BlueAmara Applique Vest Set₹10,450
View →Why So BlueLaila Cocktail Top Pants Set₹8,450
Why So BlueNyx Tie Vest Skirt Set₹9,750
Why So BlueAmara Panelled Dress₹7,200
Why So BlueAmara Button Down Vest₹4,700
Sale
View →Why So BlueRena Applique Dress₹8,200₹12,400
Why So BlueButter Panelled Dress₹7,500
Why So BlueLaila Wrap Dress₹5,750
Why So BlueSola Patch Top₹3,650
Why So BlueRose Butter Panelled Dress₹7,500
Why So BlueSophie Pintuck Top₹4,200
Why So BlueSkye Shirt₹3,800
Why So BlueCherry Handloom Cotton Strappy Top₹4,500
Why So BlueEsme Flared Dress₹6,500
Why So BlueAva Sleeveless Top₹4,650
Why So BlueVani Skirt₹4,500
Why So BlueSola Halter Dress₹5,950
View →Why So BlueLaila Tunic Pants Set₹7,250
Why So BlueLaila Pants₹3,950
Why So BlueSelene Applique Corset Dress₹12,500
Why So BlueAmara Applique Cotton Net Shirt₹6,500
Why So BlueNyx Jumpsuit₹6,950
Why So BlueCoco Top₹3,200
Why So BlueLana Blouse₹4,250
View →Why So BlueLaila Top Skirt Set₹7,950
Why So BlueRio Handloom Cotton Short Dress₹5,500
Why So BlueIsla Shirt - Mint Applique₹7,350
Why So BlueMia Ruched Top - Black₹5,500
Why So BlueSola Panelled Dress₹7,250
Why So BlueLuna Blazer Jacket₹7,500
Why So BlueAria Brunch Dress₹5,650
Why So BlueIsla Shirt - Beige Applique₹7,350
Why So BlueAmara Pintuck Dress₹5,100
Why So BlueCoco Ruffled Dress₹5,700
Why So BlueAmara Corset Top₹4,200
Why So BlueLaila Blazer Jacket₹8,500
Why So BlueMia Strappy Top₹3,200
Why So BlueTara Strappy Top₹3,750
Why So BlueSia Jacket₹3,900
Why So BlueSola Co-ord Set₹6,700
Why So BlueRae Asymmetrical Top₹3,500
Why So BlueJane Day Dress₹5,800
Why So BlueAmara Tan Co-ord Set₹9,000
Why So BlueViv Strappy Top₹5,500
Why So BlueAmara Collar Top₹4,200
Why So BlueRumi Panelled Dress₹7,950
Why So BlueAmara Co-ord Set₹7,900
Why So BlueSola Peplum Top₹3,500
Why So BluePatch Corset Co-ord Set₹8,350
Why So BlueKavya Kaftan₹7,950
Why So BlueJane Panelled Shirt₹3,950
Why So BlueCherry Handloom Cotton Strappy Top Skirt Set₹10,000
Why So BlueAria Applique Top₹6,950
Why So BlueAva Vest₹4,450
Why So BlueTara Off-Shoulder Top₹4,500
Why So BlueJane Collar shirt₹3,850
Why So BlueRio Handloom Cotton Co-ord Set₹9,000
Why So BlueEsme Top Pants Set₹7,900
Why So BlueAmara Cherry Handloom Cotton Applique Vest₹4,950
Why So BlueViv Panelled Applique Dress₹6,500
Why So BlueZoey Asymmetrical Top₹3,500
Why So BlueCoco Tie Dress₹6,250
View →Why So BlueTara Top Pants Set₹7,650
Why So BlueDottie Trench Dress₹5,700
Why So BlueKate Top Pants Set₹7,500
Why So BlueClare Vest - Pant Set₹8,950
Why So BlueLaila Corset Dress₹6,500
Why So BlueIsla Shirt - Red Applique₹7,450
Why So BlueDottie A-line Dress₹5,850
Why So BlueClare Corset Dress₹5,950
View →Why So BlueLuna Co-ord Set₹6,700
Why So BlueLuna Top Skirt Set₹9,000
Why So BlueNyx Corset Top₹4,950
Why So BlueAmara Cherry Handloom Cotton Applique Vest Set₹10,450
View →Why So BlueDove Sheer Co-ord Set₹7,150
Why So BlueSia Corset Top₹4,990
Why So BlueLaila Pleated Dress₹5,950
Why So BlueAmara Applique Cotton Net Shirt- Red₹6,500
Why So BlueMia Ruched Top - Red₹5,500
Why So BlueAva Vest Skirt Set₹8,950
Why So BlueClare Slit Top₹3,500
Why So BlueAmara Applique Co-ord Set - Red₹11,000
Why So BlueSophie Lace Dress₹8,800
Why So BlueAva Ruffled Top₹4,500
Why So BlueLaila Wrap Top₹3,800
Why So BlueRose Panelled Dress₹5,750
Why So BlueNyx Tie Vest₹4,500
Why So BlueSkye Co-ord Set₹6,900
Why So BlueTara Cocktail Dress₹6,500
Why So BlueFreya Kaftan₹8,200
View →Why So BlueRumi Tie Top Pants Set₹7,350
Why So BlueSola Shirt₹3,700
Why So BlueRio Handloom Cotton Ruffled Dress₹7,900
Why So BlueAmara Applique Short Dress₹6,500
Why So BlueTara Top Skirt Set₹9,500
Why So BlueNyx Panelled Dress₹7,900
Why So BlueRumi Tunic Top₹3,950
Why So BlueKate Top₹3,700
Sale
View →Why So BlueSia Saree₹4,350₹8,850
Why So BlueRose Shirt₹3,800
Why So BlueRose Co-ord Set₹6,900
Why So BlueKate Co-ord Set₹7,200
Why So BlueCherry Handloom Cotton Strappy Dress₹7,950
Why So BlueMei Chanderi Pintuck Dress₹8,500
Why So BlueAria Applique Co-ord Set₹9,500
Why So BlueAva Strappy Dress₹5,750
Why So BlueJane Button-Up Top₹5,500
Why So BlueAmi Long Dress₹5,750
View →Why So BlueRumi Kaftan Pants Set₹6,500
Why So BlueLuna Pintuck Top₹4,500
Why So BlueAmara Applique Vest₹5,950
Why So BlueSkye Blazer Pants Set₹11,000
Why So BlueSkye Blazer Jacket₹7,500
Why So BlueAmara Applique Co-ord Set - Blue₹11,000
Why So BlueSophie Lapel Shirt₹4,500
Why So BluePatch Corset Top₹4,650
Why So BlueZoey Applique Co-ord Set₹11,000
Why So BlueSola Brunch Co-ord Set₹8,200
Why So BlueJane Brunch Dress₹5,500
Why So BlueLana Strappy Dress₹4,200
View →Why So BlueSophie Co-ord Set₹8,200
Why So BlueMia Short Dress₹5,200
Why So BlueTara Pants₹3,900
Why So BlueRio Handloom Cotton Top₹4,950
Why So BlueShabana Halter Blouse₹3,950
Why So BlueCherry Handloom Cotton Shirt₹4,500
Why So BlueLaila Blazer Pants Set₹12,900
Why So BlueKate Patch Shirt₹4,250
Why So BlueMia Applique Dress₹4,950
Why So BlueMyra Pleated Dress₹6,350
Why So BlueJane Panelled Dress₹4,950
View →Why So BlueAmara Button Down Vest - Pant set₹8,400
View →Why So BlueRumi Top Skirt Set₹8,800
Why So BlueSelene Blouse₹4,500