SOH × KHAO PEEO Life happens. Eat through it.
Some days go exactly as planned. Some take a completely different turn.
Some are worth celebrating. Some are better forgotten. And some are simply meant to be spent around a table - eating, drinking, talking, laughing, and being with people.
That’s the idea behind SOH × Khao Peeo: two worlds brought together by a shared way of seeing life and building culture.
Khao Peeo is a family-owned supper club built around food, community, and the belief that there’s always room for one more at the table. SOH is rooted in the idea that what you wear can carry a point of view, just as much as the way you live does.
Together, we created something wearable that celebrates the everyday, the meals, the people, the plans that change, the nights that run longer than expected, and the moments that become memories.
The graphic carries that thought on its back: KHAO / PEEO / AISH / KARO: eat, drink, enjoy, do.
Because life is going to happen anyway.
You might as well eat through it.
